Practical and Helpful Tips: Tips
April 17, 2018
Tips For Designing A Powerful Logo
When it comes to being an attorney, the first impression is essential. As a legal representative, you would like your clients, judges and jury panel to feel that you are someone that can be trusted. In fact, it is part of the professional code of conduct.
One of the things that have a great impact when it comes to the first impression is that kind of office logo that you choose. For your clients, the first things that they will interact with before they even begin their consultation is your office logo.
The right logo is the one that sends images of reliability and professionalism. You may be wondering how you can signal your competence and other skills on one little logo. Here are some of the wonderful tips on how design the logo that is converting.
The first thing that you may have to do is to define your clients. You need not rush to designing something that has no relations with your specialty. You need to have a brand that defines the kind of values that people can get from you. You also need to tell people about the kind of services that they are expecting. You need to think like your clients and imagine how they would want to be treated.
It is essential that you get concerned about the kind of image you are sending to the society. You need should create something that will send people away because they are afraid of working with such a unique lawyer.
You also need to mind your logo colors. The right colors are the most important part when it comes to successful logo. It is something people notice first. Research has shown that colors contribute up to 90% of the total judgment when encountering something for the first time. In fact, colors will automatically make people feel things.
If you do not choose the right colors, people will judge you wrongly. Red colors will make people feel threatened and unsecured. You need your clients to feel safe. Pleasant green give the impression of peacefulness and while blue shows strength and dependability. White should be calming. You need to take positive colors for your logo.
You should also try to be unique. You may have to look up to some of the companies that you admire. You should sample different logos that you can get as well. You need not to reinvent anything here. What you need to do is to select the fonts and colors that will reflect your brand. A successful logo should create brand recognition. And you should not be afraid to edit.
You need an active logo. Even though the design can’t move an inch, the design itself should make it jump off the page. A succesful logo should jump out at the clients that are potential. It should give them the desire to read more about you.
You need a logo that is in motion. The graphics should look as if it is doing something.