Having an interactive campus map on your school’s website will interest prospective students, and they are likely to join your campus. Conversely, you need to plan to make an interactive campus map. For you to improve your student recruitment strategy and ensure that you design a map that will market your institution to prospective students, below are a few things that you ought to consider when planning an interactive campus map.
Without a doubt, your interactive virtual campus map should enlighten prospective students about your school. Consequently, you should highlight and add all the school’s facilities on the map – programs, locations, activities, surroundings, and history that will entice prospective students join your institution. For example, if your campus has a game day promotion or state-of-the-art facilities, you should include them on your interactive virtual campus map or the video viewbook. How about including all the special facilities in your school that demonstrate that your school cares about the needs of all students like the campus worship areas, lactation zones for new moms and accessible roads for the disabled students? Having the best interest of all students and highlighting all the features that make your campus stand out will come a long way in ensuring that you create an excellent interactive campus map.
Establishing a workable campus map development timeline is the second factor that you should keep in mind when designing an interactive campus map. Obviously, you need the campus map to be up and running before the next recruitment cycle. Coming up with a realistic campus map development schedule determines how much you want to add to your virtual campus tour. A simple overlay of the campus map would take a couple of days but for the all-inclusive campus map, you would have to wait a couple of weeks. For this reason, make sure that you communicate with your campus map designer and agree on when you have your interactive campus map ready.
Because the main aim of adding an interactive virtual map is to lure more and more students to enroll in your school, all departments in your college should be part and parcel of this campaign. For instance, the alumni office can select the right alumni to be brand ambassadors of your school. Contacting alumni’s is a good idea since they have experienced the campus life and they know a lot about your school. So, they are passionate supporters of your college and are likely to share everything good about the school they attended. Similarly, the sports department can display its facilities for recruitment, allowances, and game day marketing strategies on the school’s interactive campus map.
If you don’t know how to design an interactive virtual campus map, it is advisable to seek professional help form any campus recruitment agency and they can not only help you create a campus map, they can also design a virtual campus tour on your website.