July 15, 2020

The Fundamentals of Call Tracking. Call tracking can monitor the effectiveness of your advertising and marketing effort that is prompting your potential customers to call. This might initially seem irrelevant, but gaining insights into how you are discovered by your potential clients can help convert more sales. This can help to improve your marketing budget, recognize the most effective communication channels, and discover the campaign that is generating the most sales.

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Gaining Insights Into Call Tracking For Print Materials And Online Campaigns

You can monitor the calls from your print marketing campaigns. You trigger phone calls from promotions using fliers, business cards, direct mailings, and billboards. Call tracking from printing campaigns is usually very small in scale as it is easy to get individual numbers from every material that can be monitored.

However, online call tracking is more intensive, requires linking with Google Analytics, marketing automation processes, customer relationship management tools, and every other paid advertisement effort. It will provide insights into the best performing keywords for your PPC campaigns and the communications channels that convert better. These metrics can be used to make effective adjustments and improvements in your marketing and advertising efforts.

To fully take advantage of call tracking, you need to discover the area where it meets your business demands. You can think of the spots where you display your corporate phone number both online and offline for a start. It should be on your business cards, ad pages, social media pages, websites, and even in your email signatures. It could also be on the materials of your print mailings that you send out and many more.

To discover how call tracking can be used, outline all the locations where you display your phone number. Create another column where you will later display your phone numbers (this could comprise of paid promotions, websites, or business cards).

These two columns are possibilities. Having your phone numbers currently displayed in different places can help you discover the most effective campaigns.

Multiple Phone Numbers

The simplest method of call tracking is by obtaining multiple phone numbers. Multiple numbers are also offered by many call tracking providers. These multiple numbers can be utilized for as many campaigns as possible. You can always use a specific phone number for every campaign you start. For instance, a radio campaign. Therefore, each call you get will indicate that the call was due to the radio campaign.

Avoid overdoing it. Although it is important to understand the source of your calls, it can easily get out of hand. It can be hard to generate relevant data if you purchase too many numbers and are positioned everywhere. Search engines can become confused by these multiple phone numbers. It will be difficult to recognize the legitimacy of your business. We suggest that only one phone number is utilized on major platforms such as Facebook, Google, …

 

Step 2: Determine the call quality

Discover the communication channel generating the highest call quality. Probably the calls from your billboards last longer than the calls from your PPC efforts but don’t generate many sales. Low-quality leads or amateur sales reps might be the reason behind the low sales. Call scoring can be used to determine the performance of your sales reps.

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Step 3: Evaluate and look for reasons

After discovering the source and the quality of the calls, evaluate the results, and find the reason. Discover the reason potential customers who discover your business will likely call you than those who discover your business through the Google search or PPC.

Step 4:  Consider Solutions

How do you improve the current situation? Consider different methods of improvement with the knowledge you gathered. This might give you a long list of efforts to implement.

Step 5: Introduce new solutions and repeat the process

Adjust your advertising and marketing efforts accordingly and repeat the process. Check to see if these modifications are beneficial.

Call Tracking For A Sales Team

Sales teams can also benefit from call tracking as it helps them to discover what does and doesn’t produce results. Call tracking can also be used by sales managers to discover the number of calls that are received from the resources offered to each sales representative, for instance, a specific phone number can be offered to every salesperson that can be introduced in their business card or email signature.

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It can also be used to discover the number of calls and call length a sales rep has made using that specific phone number as well as the conversions from these phone calls.

Sales reps can be offered more than one phone number. Call tracking equipped with sales tools like Sugar CRM and Salesforce is the best option for a more robust system.

Taking advantage of lead and call scoring for improved conversion.

Your sales will reduce when your sales reps are not performing well on the phone. Knowing the call quality can help you discover areas that can increase your rate of conversion.

 

How would you determine the performance of a phone call?

Some sales reps can use scorecards to determine a call quality. A series of questions are filled after every call to guarantee that the call was completed at an optimum level. A customized scorecard that will be filled can be created to determine a call quality. A custom scorecard that offers many uses has been created.

This is also similar to lead scoring. Your sales rep must examine the quality of the caller to discover if it is a potential lead. Monitoring your calls will help you discover the effectiveness of your marketing efforts in relation to generating …